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Embracing the principles of a circular economy, Team Estonia Collection aims to reduce pre-and post-consumer waste and combat global warming.
This innovative collection heralds a new era in Olympic clothing, combining industrial upcycling, recycling, and full transparency to create uniforms with minimal environmental impact.

Prepare to be captivated by Reet Aus as it takes center stage at the UPMADE IN EE exhibition during the NYCxDESIGN Festival. This exclusive event brings together top design leaders from Estonia, showcasing the country's rich heritage and pioneering spirit in sustainability and digital innovation.
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Reet Aus made history by becoming the first Estonian company to receive Germany's highest national environmentally conscious design award, the German Ecodesign Award. Reet Aus UPMADE® collection was honoured in the Product category.
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27th PÖFF's iconic wolf shirts were made in cooperation with Reet Aus. PÖFF's Marketing Manager, Maria Plees, offers insights into the festival's evolution toward sustainability and provides the backstory behind the collaboration with Reet Aus.
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The Reet Aus UPMADE® collection has been nominated for the prestigious German Ecodesign Award. This award recognizes environmentally conscious design in Germany created according to the highest environmental standards.
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