Upcycle your thinking
the future is UPMADE®...
Upcycle your thinking
the future is UPMADE®...
the future is UPMADE®...
Aus/Karu lion shirts
Celebrating Estonian Restoration of Independence Day 🇪🇪
AUS/KARU lion up-shirts are made in collaboration between graphic designer Markko Karu and designer Reet Aus.
The three lions are inspired by the coat of arms of Estonia.
Team Estonia's Paris 2024 Uniforms Highlight Sustainability and Circular Design for Minimal Environmental Impact
Embracing the principles of a circular economy, Team Estonia Collection aims to reduce pre-and post-consumer waste and combat global warming.
This innovative collection heralds a new era in Olympic clothing, combining industrial upcycling, recycling, and full transparency to create uniforms with minimal environmental impact.
Science based and sustainable clothing line since 2011
Each UPMADE® certified garment saves on average in comparison to traditional mass production
80%
75%
88%
Winner of the German Ecodesign Award 2023
Reet Aus UPMADE® Collection won the prestigious German Ecodesign Award 2023 in the Product category.
For corporations
Sustainable design for your team
Reet Aus is proudly worn by over 200 organisations that value reducing their environmental impact, saving resources, or who just care and want to be kind to the planet. Custom made and sustainably designed clothes are available for your team.
Documentary “Out of fashion”
Follow designer Reet Aus to the epicenter of mass production - Bangladesh
Featured by
Upcycling industrially
Science based and sustainable design clothes since 2011
Fashion business is the world's most contaminating industry, even worse than transportation. The only one who can change this is YOU. Really? Yup. You don’t even need to consume less. No. Actually, a true hero consumes more… of waste. That's what we are here for! So that you could shop our planet waste-less. Isn't it controversial? Be it. We walk our talk. Our method is tested since 2011 by the founding mother of industrial upcycling, PhD Reet Aus. That's what we do. We upcycle industrially. 100%.
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