Out Of Fashion

The beginning of our story has been recorded by Jaak Kilmi and Lennart Laberenz who produced the documentary "Out Of Fashion" about Reet and her plan to change the world, by changing the fashion industry.

We live in an era where the rate of consumption is constantly increasing. It’s no secret that the fashion industry is feeding, and inspiring, some of the most damaging forms of consumerism. Thousands of factories in the third world produce not only clothing for big corporations, but also tonnes and tonnes of toxic waste. This, an Estonian designer with a passion for change, felt, could not be allowed to continue.

Fashion designer Reet Aus has an ambitious plan. She has realised that the only way to fight against the wastage caused by the fashion industry is from the inside, working with the largest brands, their thoughts in the here and now, to make a difference for future generations.

The documentary “Out of Fashion” follows Reet Aus’ journey from Tallinn, through the fashion stages of Europe and the cotton plantations of South America, and right into the epicentre of mass production in Bangladesh, in an attempt to effect real change to benefit everyone.

The documentary was filmed from 2009-2014. The film premiered as part of Estonian Design Night 2015.

Jaak and Reet are currently shooting their second documentary “Completely out of Fashion”.