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Reet Aus, Harri Moora, Markus Vihma, Reimo Unt, Marko Kiisa and Sneha Kapur have compiled a research paper summarizing the results of a more than 5-year practice-led study on the use of upcycling design and production methods in garment mass production. Read the full reasearch paper.
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We invited Tõnis over to take photos of his upcycled “The Kid” up-shirt collection and sat down to talk about being a man, a son and a father.
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Die Zusammenarbeit zwischen Reet AusTM und Japan Blue hat zu Jeans geführt, die aus einigen der besten Denims der Welt upgecycelt, in Estland entworfen und in Japan produziert werden.
Kurz zum Produkt. Gerade geschnitten. Grau. Rohes Denim. Sie sind robust. Echt. Getreu ihrem Ursprung. Denken Sie an Cowboys in japanischen Landschaften. Denken Sie an einen Land Rover Defender. Denken Sie an Steak, roh und mit Pfeffer und Salz serviert. Keine überflüssigen Zusätze. Einfach eine perfekte Jeans, wie Gott (oder Reet) sie wollte. Hier EINKAUFEN.
Before beginning her journey with her fashion brand and as a pioneer in industrial upcycling, Reet worked as a costume and set designer for various theatre productions both in Estonia and abroad. As a costume designer, Reet is also devoted to being as sustainable as possible in her practice.
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Today in the European Union, a total of 25% of all used clothing is collected, out of which only 1% is recycled. That´s why, besides us working with leftovers, we are always keeping in mind that our products must be easily recycled. The final step we had to make towards using mono-fabrics was going label-free.
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