News
Estonian cultural history is intertwined with all of our neighbours’. Our new line of shirts is inspired by early revolutionary Russian art. As well as being one of our founder, Reet’s favourite artistic movements, Russian avant-garde is an essential part of her cultural background.
Continue reading
Our increased consumption of textiles comes at an environmental cost. This has to change. And we can only do it collectively if each one of us puts in the effort. Up until now, we’ve mostly given consumers the option to buy industrially upcycled shirts as a solution to close the loop. But now we’re ready to officially present a new option, focusing solely on you – the consumer. The new option is called the locally upcycled up-shirt and for our journey, on changing consumption patterns, we’ve partnered up with friends here in Estonia. Read more to find out who they are and how you can be a part of the solution, too.
Continue reading
As you might have noticed, there’s a new section on our website called “Make textiles circular!”. Just like the concept of the circular economy, we’re on a mission to make the textile industry circular. As part of the European Union’s...
Continue reading
Last Thursday, on the Estonian Restoration of Independence day, the President of Estonia Kersti Kaljulaid decided to make a clear statement. This time not only through her speech, but through fashion. Simply by choosing to wear a locally upcycled dress...
Continue reading
The nature of consumer behavior during and after the crisis determines which products and services will be available in Estonia in the future. But not only that. Consumer choices affect innovation. This applies to fashion and every other industry.
Continue reading
