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    Up-shirt Classics

    Your go-to collection of timeless Up-Shirts designed to be your wardrobe's foundation.

    These Up-Shirts are made to last, with a commitment to keeping them always in stock so you can rely on your favourite basics whenever you need them.

    Crafted with sustainability at heart, every t-shirt in this collection is UPMADE® certified. We use leftover materials from the textile industry, ensuring that each shirt meets international labour standards and avoids restricted hazardous chemicals.

    By choosing our Classics, you're contributing to significant waste reduction — each tee saves approximately 200g of new material from becoming waste. 

    Our sustainable approach also means these t-shirts have a much lower environmental impact. A cradle-to-gate analysis for an Up-shirt shows that compared to a regular t-shirt, these emit 92% less CO2, consume 91% less energy, and use 99% less water and land.

    Let’s save the planet, together—one Up-shirt at a time.

    Reet Aus is a PhD-qualified fashion designer and environmental activist, a natural rebel who founded REET AUS COLLECTION® and THE UPSHIRT®. Already in her early career she started with used clothes and production leftovers as her resources for sustainable fashion. This was not enough, as she salvage one pair of jeans, 10 000 others were made. In 2009 she dived deep into the epicenters of mass production to make a change from the inside. She is a pioneer in the field of industrial upcycling for fashion, and has developed the UPMADE® certification, in order to pass on her knowledge to brands and factories. The UPMADE® system allows Reet Aus and other brands to turn leftover materials into new eco-friendly garments while saving water and energy. Upcycling helps to create a circular economy for fashion by giving production textile waste a new life.

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    Production

    All garments are ethically made - meeting international labour standards, using leftover material and avoiding restricted hazardous chemicals

    SHARE THE MISSION
    Upcycle your thinking with Reet Aus

    By choosing clothes made by Reet Aus you are directly reducing textile waste. Or as we say - the more you shop the bigger the trash drop. If you like what we do - make a picture with your new Reet Aus item and tag us with #reetaus and #upcycleyourthinking.